Advertising of veterinary medical services on social media

Abstract

This study presents a literature review based on the Veterinarian’s Code of Ethics, focusing on Chapter XIII – On Advertising and Scientific Works, with the aim of clarifying what is permitted and prohibited regarding veterinarians’ conduct on social media. The research highlights the growing presence of veterinary professionals in digital environments and identifies frequent ethical violations related to self-promotion and misinformation. By analyzing national regulations and comparing them with international ethical frameworks, the study emphasizes the need for clearer digital guidelines, stronger oversight by professional councils, and greater awareness among veterinarians about the responsible use of social media as an educational and ethical communication tool.