Peer-reviewed veterinary case report
Future of BRD research: an animal health industry perspective.
- Journal:
- Animal health research reviews
- Year:
- 2009
- Authors:
- Wilkinson, Ann
- Affiliation:
- Pfizer Animal Health · United States
Plain-English summary
The cattle industry has invested a lot of money into research on bovine respiratory disease (BRD), which is a common illness in cows, and plans to keep doing so despite facing challenges like slow progress and tough regulations. There is a growing need for beef, and as the industry becomes more advanced, there is a strong push for better ways to prevent diseases, improve treatment effectiveness, and enhance meat quality. New products must not only be safe and effective but also meet the needs of everyone involved in the food supply chain. However, there are two main hurdles: fewer people are interested in working in food animal medicine, especially with BRD, and consumers are often hesitant to accept new technologies.
Abstract
Industry has made large investments into bovine respiratory disease (BRD) research historically, and will continue to do so, despite the apparent lack of progress, an uncertain regulatory environment, and increased competition for internal resources. Factors such as the growing demand for protein, and the ongoing consolidation and 'technification' of the beef sector globally suggest that the industry will continue to demand interventions that prevent disease, are more efficacious, can be easily administered, and positively affect meat quality. New products must also meet the regulatory requirements of safety and efficacy and anticipate the future needs of the numerous stakeholders in the global food chain. Two obstacles in meeting this challenge are the declining interest in food animal medicine, and BRD specifically, and the reluctance to accept new technology at the consumer level.
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Search related cases →Original publication: https://pubmed.ncbi.nlm.nih.gov/20003655/