Improving the Management and Marketing in Elaboration of New Products and Poultry Brands

Abstract

The creation of the new products and brands is extremely expensive if it is not apply a performant management in the distribution on the market of the products obtained from birds. It requires the improvement of the management of the marketing in the introduction on the market of the products and new brands or rebrand of the products or brands on new distribution markets gained in the last period. The marketing policies will target the sales volume, the level of the profit, the moment of the life cycle of the product or brand, short marketing chain, the speed of products movement, lower sales prices due to direct sales by the farm.