Peer-reviewed veterinary case report
Marketing small animal theriogenology services--one perspective.
- Journal:
- Theriogenology
- Year:
- 2007
- Authors:
- Barber, J A
- Affiliation:
- Veterinary Specialties at the Lake · United States
Abstract
Once a decision is made to add small animal theriogenology services to a practice, marketing strategies must be developed and implemented to attract clients to the new services. Marketing strategies for the niche market of theriogenology include start-up marketing methods, referral programs, internal marketing, and continued marketing. Marketing theriogenology services is a dynamic, ongoing process that never ends.
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Search related cases →Original publication: https://pubmed.ncbi.nlm.nih.gov/17572481/