Veterinary clients view the Value Matrix as a valuable communication tool to aid veterinarian-client decision-making.

Abstract

OBJECTIVE: To describe veterinary clients' view of the Value Matrix (VM) as a tool to aid veterinarian-client decision-making. METHODS: A cross-sectional online questionnaire was available between April 15 and May 15, 2025. Recruitment involved snowball sampling via social media pages with pet-owner audiences. Demographic information was collected. Participants were presented with a video demonstrating a communication tool, the VM, being used in a simulated interaction between a veterinarian and client. Participants were asked to evaluate various functions of the VM in aiding veterinarian-client decision-making and to rate its utility in various clinical contexts. RESULTS: In total, 204 respondents were included in the final analyses. Most participants owned more than 1 pet, were financially stable, and did not report issues with accessing or adhering to veterinary care recommendations. Participants rated the VM highly in terms of its overall utility for supporting veterinarian-client decision-making (median score, 9 out of 10). Most participants agreed or strongly agreed that the VM would improve their understanding of available options, help them understand benefits and financial costs associated with care options, and help them make informed decisions. Participants indicated the VM would be most useful for decisions involving quality of life or chronic illness or to consult with other decision-makers after an appointment. CONCLUSIONS: The VM was viewed positively by participating veterinary clients, offering it as a potential tool to aid decision-making in veterinary practice. CLINICAL RELEVANCE: The VM can be considered a communication tool to aid veterinarian-client decision-making during clinical interactions.